Pro’s of Facebook page
1. Very large user base
2. Wide range of consumer demographics
3.Can generate targeted traffic
4.Improves your SEO
5.Allows for feedback and comments
6.Provides detailed report of your social media page
Cons of Facebook
1.Exposure is not free
2.Promotion is time consuming
3.It can get tedious
5. Becareful with your promotions.
Tips on Facebook
Instagram is a popular social media app that focus primarily on photo sharing.It also shares video but on a limited scale.It allows user to share,comment and tag other user’s photos.It allows the user to use hashtags to search content for specific topic.It is projected that one of the social media apps on the rise is Instagram. It has over 1 Billion active user as of June 2018 and projected to grow.
Advantages of instagram page
Instagram has over 1 Billion active users.Due to this number instagram yields higher user engagement compared to other social media platforms. Instagram focus primarily on aethetic images.And photo perfect Images has an addicting effect on us.Like the old saying goes a picture tells a thousand words.
2.allows for direct contact with leads
When you change from personal profile to business profile on instagram you open new avenue of communication for your followers. You business profile page will have a contact button.This contact button allows your following to contact you.Depending on what contact information you left on your Facebook page. This could be either through 1.email messaging 2.telephone call 3.Direct visit to your business address.
3.Able to generate highly targeted traffic
Instagram is acquire by Facebook.It is only normal that Instagram will also have the same trafic targetting technology that Facebook has.
4.Trackable lead and sales performance
Since the acquisition of Instagram by Facebook.Instagram also acquire the analytics reporting that you can get with Facebook marketing.You can set the age and location demographics.Even the
5.A good platform for visually presenting your business
Instagram’s primary strenght is its visual appeal to people’s senses.One very good photo can generate buzz than a 4K word blogpost.A picture perfect photo tend to create more engagement than mere plain text post.
That being said you should also make full use of the description field.A very good photo with a well written description and a relevant hashtags drive more engagement.
6.It has the story link feature
The story link feature allows you to post a video n Instagram and link to mulitiple url.Unlike before the only chance you got to share your link is through your bio page.But now thanks to the story link feature your now able to share multiple links.The only hitch is it’s good for only 24 hours.Limited organic reach
7.Ease of sharing
It’s super easy to share your post and stories using instagram.Just pressing the plus button on the lower part of your instragram screen.Add minor modification to your photo’s Add captions and hashtags and viola! You just shared your photo on instagram.Very easy huh?No fuss no complicated instructions.Marketing your business is quick,its easy and can be done in under 1 minute.
Disadvantage of Instagram marketing
1.Not everyone is on instragram
Unlike Facebook that have over 2 Billion users,instagram has over 800 million users worldwide.Althoug this is still a substantial figure.There is a probabilty that your target audience is may not be on Instagram
2.Relies heavily on images
Although its strengh is on images this is also it’s downside.If you cannot produce good images for your blog will result is skipping your page.People will tend to ignore instagram pages with pictures that do not appeal to their taste.
Instagram allows only 130-150 characters of caption.This leave you with very limited chance to fully explain your business through your posts.There isn’t much room for further explanation.It’s making it hard for followers to get to know who you really are. With so much limited characters to use,much details are left unsaid.
4.You always need your mobile device.
One of it’s strenght is it’s ease of sharing.The thing is with instagram you’re heavily dependent on your phone.Unlike facebook that allows you to chare your photo’s both on your cellphone and your laptop.
Although it’s easy to upload it’s not always practical for all users.There are still those who prefer to use their laptops and desktops where they are ar their homes and offices over their mobile devices.
Tip on using Instagram
If you decide to venture into instagram sharpen your photo editing and photograpy skills.Images is key to success on Instagram.So make sure you produce the best images,because on Instagram “look is everything”
LinkedIn is another popular social media platform. It is geared toward networking with other business communites. Think of it more as a networking venue for corporate professionals
If your planning to blog to promote your skills and workings experience, then LinkedIn might be the social media platform for you!
Advatages fo blogging in LinkedIn
1.Highly targeted traffic
If you want to target an audience based on a very specific field of interest then LinkedIn is a good fit for you.Although Facebook marketing provides targeted traffic.When it comes to a very specific field of expertise nothing comes close to LinkedIn’s profession based platform.
2.Fast growing network
Although the big shots of social media is stil Facebook,Youtube and Instagram.Linled in is quietly gaining ground and fast!As of 2018 LinkedIn has over 500M user worldwide.And majority of these are corporate professionals
3.Great for networking
Whether your a marketing supervisor for a company,a business owner who blogs to promote his business or a college intern working his way up the corporate ladder.If your looking for a way to progress career wise then Linked in is the way to go.If you want to target audience based on profession then there’s no better platform than LinkedIn
4.LinkedIn answers feature.
It a feature of linked in that allows the public to post a question.And anyone can give an aswer.This is big considering you get to showcase your expertise over a specific topics.
It’s just like what quora does only this time you get to set who can see your questions.This can be people who are in your close circle of friends and families.Or you can make it public and have a broader range of reach.
5.Good for career development
If you want to add new skills expand your knowledge LinkedIn offer LinkedIn learning.
Linked is filled with field experts and employers seeking highly skilled individuals.Your blog is a good way to promote your skills. And get noticed by people. Exposure is your main goal in LinkedIn.
6.Good for generating leads
Generates brand awareness and the same time engaging the right audience.It targets audience based on profession and field of expertise.If for example your niche is on the medical field then it would be much easier if you blog where exactly medical professionals hang out right?
Disadvantages of LinkIn Profile
1.Tedious profile start up
Setting up a profile on LinkedIn is not intutive.You need time to get to know each parts of the platform.And if you want to establish credibility you need to update your profile everytime that you have an accomplishment.It’s not like on instagram that just keep posting beautiful pictures and you get followers just because they like your photos.Here you build trust by putting in effort.
2.LinkedIn is a long term commitment
Building a network on LinkedIn takes time and effort.Networking takes months even years to built You need to build your credibility form the ground up.And people don’t just add you just because you ask them.You have to show people you can be an assest by showcasing your skills and working background.
3.Not everyone is actively engaged
Although LinkedIn has a 100 Million users,not all of them are active in their engagement.Adding contacts on LinkedIn does not necessarily translate in to a social network.
Tip on LinkedIn
If you want to target people based on their profession LinkedIn if for you.However be careful with your posting as LinkedIn is filled with corporate professional. It’s not like you casual hang out place like instagram.
Your “typical day in the life of” post won’t get noticed here.Those kind of post are reserve to Facebook or Instagram
If you’re going to post make sure it’s something of value and serious in tone.
Youtube is the second biggest search engine,next only to google. It’s a popular social media app. That allows users to upload share and comment other users video. It is a very active website.And it’s content ranges from movies,how to videos,tv shows tutorial.You name it, YouTube probably have it. As of counting there are over 20 million youtube channels and tha number is growing.
Advantages of starting a youtube channel
1.It’s easy to get ranked in Google search
Google loves video and its much easier to rank a youtbue channel in search engine that to rank a blog.So it’s pretty obvious that you should consider having a youtube channel as well.
2.There really is not much restrictions to content
There really is no limit to what kind of video you want to upload.As long as it’s not violating the terms and conditions provided by Google then your good to go.You can upload a motivational video.You can create a how-to video as well.You can even post videos about humor.You can even upload videos of your daily musing and still get views.The kind of video you can upload is limited only by your imagination.
3.You can share your other links on youtube.
Another good thing about having a youtube channel is that you can share your links.You can share a link of your blog.You can post a link your amazon affilite link and make some money.
4.It’s good for your SEO
Again like having Facebook likes,having youtube likes and subscribe is a good indicator of your social activity.And Google ranking algorith includes social media activity likehow facebook likes a blog has.The same goes for youtube video likes as well.
5.Videos can be embeded.
Another good thing with youtube videos is they can be embed to other peopel’s blog.This is a good thing considering the links that you will get when people embed the links is a plus to your SEO.
Video as the best medium to establish a connection with your audience.Your body movements.The tone of your voices.It all part of the way you connect with the people who view your channel.And Its the best way to resonate with your target audience.
Disadvantages of Youtube.
1.It takes time to learn the necessary skills to produce a video
Although its fun there are technical aspects to video producing.You have to shoot the video.Edit the video and then add audio to it.And after its polished and done you have to promote your video as well.Seems kinda daunting?well it is but then again anything that’s worth doing take time and effort.
2.Video production is not cheap
Although you can start with a smart phone.You still needed to but other stuff like the microphones,the stand for the camera.Later on when you’re making money through ads you will need to improve your gear.And gears for youtubing don’t come cheap especially the camera and the lens.
3.Exposure is non guaranteed.
Not because you produce a video doesn’t necessarily mean it will get the exposure it needed.You need to promote your vlog in order to get traffic for it.
Tips on youtube
Starting a YouTube channel is a good idea. However before you start one. Educate yourself first of the necessary skills need to run a channel. This skills includes how to properly shoot a camera. How to edit a video and add soun track. Aside from this just like blogging you need to promote your channel as well. And you also need serious capital . Although you can start with a smartphone sooner or later you need to upgrade to a a good camera and other equipment as well.
Twitter is one of the largest social media network with over 300 million users worldwide.People communicate with the use of short messages called “tweets”.It’s a powerful networking tool that can be used both for personal and professional use.
Advantages of twitter
Tweets are only 140 characters long good for posting quick and snappy posts.People like this format since you can read a post in a single glance
2.Twitter focuses on topics and ideas not on people
What differentiates twitter from other social media networks is it focuses on events and ideas instead of people.
3.It makes searching for topics easier
Twitter allows you to make searching for a certain topic easier with the use of hashtags..
4.Ideal for building a following
Twitter is has the retweet that allows users to share your post to others if they find your content interesting.You can also embed links to your tweets making it ideal for driving traffic to your blog.
Disadvantages of twitter for blogging
Twitter allows only 140 character per tweet.Anything more than that it wont get posted.This means that you have to be concise with your posting.This limit makes it somehow difficult to explain your though and ideas,since some ideas need further explanation
Twitter does not limit the number of your followers. However once you reached the 2000th follower twitter will start monitoring your account for suspiciuos activities.Twitter also has a habit of monitoring accounts who do “aggressive following”. Aggressive following is the practice of following multiple accounts with no other purpose but to enlarge his following
Tips on Twitter
Generating traffic for your blog through twitter is a viable option.You just have to be smart with your tweeting.First it to make use of beautiful graphics and images.Another is join twitter chats.Third is write short but compelling tweets.And adding percents and numbers do wonders as well.
Pinterest is a social networking site that allows user to share and discover new interest by pinning pins on their boards. Pinterest just like popular social media apps like instagram focuses on the visual content.
The difference of Pinterest from other social media network is instead of liking a picture or a post you”pin”in to your’s or other people’s board.
The main goal of pinterest is to connect people through their “interests”
Although Pinterest does not enjoy the same popularity and size of user base.Pinterest have only over 291 Million users worldwide . Don’t set aside Pinterest just yet. Just like other popular social media app pinterest have it’s own advantages and disadvantages as well.So read more to get to know more about the “world’s catalog of ideas”.
Pros of pintererest
1.Syncs’s well with other social media apps
Your pinterest account sync’s well with other popular social media apps.You can sync your Facebook and twitter account with your pinterest account.You can even connect your pinterest feed to your website.
2.Plenty of inbounce link oppurtunities
There are plenty of oppurtunities for creating links to your site with the help of pinterest.
- First is by creating pinterest pins embedded with links then sharing it on Pinterest.
- Second is when one of your followers pins your pin to their board.
- Third is when someone pins to your board.
- Fourth is when you pin to other people’s board
As you can see there are plenty of ways to get backlinks from pinterest unlike other platforms that relies on likes and shares alone.
3.Allows for niche specific targeting
Pinterest is “interest oriented” unlike other platform that is people oriented.It is much easier to target peopel based on their likes and interests through pinterest.
If for example you want to target people who likes dogs ,you can easily do that by typing dogs and all dof related keywords.
4.Majority of Pinterest users are women
Around 80% of the total population of pinterest users are women.If your niche leans toward the female gender then your in luck.Pinterest is best suited to women specific niches like pregnacy,post natal care motherhood .
5.Plenty of active users worldwide
There are over 250 Million active user every month.And most of this are ready to buy
Its simple to use pinterest.The user interface is kind of intuitive.When i firt tried pinterest i had an easy time getting to know the platform
7.Plenty of oppurtunity to promote your business.
There are many way to promote your business on Pinterest.The first is sharing your product through pins. Second is by adding it to the gifts section of pinterest. You can also promote your services by creating pins of photos your latest projects and satisfied customers.
Disadvantages of Pinterest
1.Relies heavily on images
That the thing with Pinterest.The strenght of Pinterest is also its weakness.Pinterest relies heavily on images.Images that don’t appeal to people get skipped. Just like instagram on Pinterest “Image is everything”
2.Lesser range of topics for men
Since there are over 70% more women than men on Pinterest. Pinterest tend to have more “female oriented” content that male.
One thing that is the problem with Pinterest is there’s so much spam on it.Advertising companies tend to bombard Pinterest with so many shopping links,it getting hard to penetrate the market.
4.Prone to plagiarism.
There no control over the type of content posted on Pinterest.So it’s so easy for other people to just download an image on Pinterest. And copy paste it to their content. Not knowng that the creator of that pin spent hours perfecting herimage before posting in on Pinterest
Tip on Pinterest
If your nich is “female oriented then your in luck because Pinterst is a perfect fit for you.However, i am not saying if your niche is more for men you should avoid pinterest altogether. All i am saying is that there are other popular social media apps to choose from. That better suits your need.
Another key on Pinterest is your ability to produce quality images.Looks do matter on Pinterest. So better develop your photography and photo editing skills as soon as possible. Because these skills will come handy.
Qzone is another popular social media app that is based in china.It is created by the tencent company. It has over 600 Million Chinese users. Pretty much like other popular social media apps it allows for sharing photos ,messaging people, watching videos and of course writing blogs
Advantages of Qzone
1.Designed for the chinese speaking consumer
Although you can access Qzone english version with Qzone international. Qzone’s full version is written on mandarin.So if you speak chinese manadarin then you’re in luck.Qzone is available for you to use.
2.Large number of userbase.
Qzone has over 861 Million active user based on china.
Qzone allows users to set their background according to their preferrence. So each Qzone profile is different from other Qzone profiles.You can also set additional accessories and listen to music for a fee.
As chinese becoming more social savvy every year qzone user base is projected to grow on the coming years
Disadvantages of Qzone
Qzone don’t have an online app unlike other popular social media apps
2.Qzone is more popular with teens and preteens
Since Qzone is more of desktop-based. It’s user tends to be teens and pre-teens. People who don’t have a phone and access to mobile apps.
3. Added feature is not free
Like other popular social apps Qzone premium features needs payment as well.
Tips on Qzone
If you happen to be chinese or chinese descent and can read and write chinese mandarin then Qzone is for you. With over 850 Millions users it’s worth giving a try.
Tumbler is another popular social media app. It was built on 2006 and then acquired by Yahoo on 2013. Tumbler has over 371 Million monthly active user. What sets Tumbler apart from other popular social media apps. Is it fuses micro blogging with social networking.People often consider Tumbler as a blogging platform but many say it’s a social network.
Advantages of Tumbler
1.Ease of search
Each blog is categorize with tags. If you want to search for a niche in tumbler. You simply type in a few keywords related to your niche and voila!. Posts related and tagged with the keyword you type will come out of the search feed.
2.Easy to customize
You can also customize your background colors and effect to your “blog”.You can also add advertisement to your blog. you can also create a custom domain name of your choosing.
3.more options to update your blog.
A normal blogging platform requires you to log in to your blog first then you can make updates to your blog. With tumbler they have added options for updating your blog through texting and emailing your post .
Disadvantages of Tumbler
1.Open to plagiarism.
There are people who instead of reblogging a post .They simply download other people’s content. Then simply post it on their blog and claim for their own. Many people have become wary of blogging on tumblr because of this malpractice.
2.No right of ownership
Although setting up a blog on tumbler is free.Unlike a blog in wordpress.org. that you have right of ownership. Tumbler owns your blog and it’s content. Yes , you read that right. That’s the price of being free.
You don’t own your tumbler blog. And tumbler reserves its right if they want to revoke your ownership or not. So think twice before starting a tumbler blog.
Due to Tumblr’s anonymous message system, anonymous users can send bloggers hate mail and threats without any accountability. Unlike Tumblr blogs, blogs created with competing services such as Blogger and WordPress offer the option to require users to log in to an account before posting messages and comments. Comment moderation and authentication can help to maintain accountability for user actions and comments.
Tips on tumbler
If you plan to “test the waters first”. Then by all means start a tumbler blog. Get a “feel” if blogging is for you. If you think that blogging doesn’t suit you then it’s ok.You spent little and expierenced what’s it like to blog.
Now if you think that blogging is something of a calling for you. Then take it to the next level. Migrate you blog from a hosted to self hosted platform. I suggest WordPress.org. Because you will benefit from this in the long run.
In conclusion,social media is a viable source of traffic.You just have to get to know which popular social media apps that suits you best.I hope my post have provided insights. To which social media app you are going to use. For any comment suggestions feel free to leave a comment below.
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