You want to boost organic traffic to your blog. You have a blog and stuffed it with quality content. And now you want people to know your blog exists.
The problem is you don’t know where or how to start gaining traffic to your site. Well, don’t worry I made this post just for you. There are many traffic sources. But this post focuses on boosting organic traffic to your page.
What is organic traffic anyway?
The term “organic traffic” is used for referring to the traffic that land on your website as a result of unpaid search results. Organic traffic is the opposite of paid traffic. Organic visitors find your website after typing a query in the search box. This traffic did not pass any referral link. So they are not “referred” by any other website.
There are actually many traffic sources. Not only organic traffic. But I suggest focusing much of your attention on organic traffic. Why so, read on to learn more
Reasons why you need to focus on organic traffic
1. It’s free
You don’t pay a single dime to get ranked. And the amount of traffic. That you will get with organic traffic is way bigger than you would get with paid traffic sources. But you will need to work hard for it though.
2. You get relevant traffic
If you targeted highly relevant keyword to your niche. And incorporate it into your post. You have a high possibility of ending up with people. Who is actually looking for the services and products? And probably will be more receptive to your product and promotion
3. Long-term effect
Organic traffic can have more long-term benefits compared to other traffic sources. For example when you use paid traffic source. You only have that service for a certain period of time. What happens when your ad expires. And you run out of funds to renew it? Your traffic will definitely decrease.
4. Comes with a built-in trustworthy factor
It is the main goal of GOOGLE to provide searchers with the best. And most relevant information it could ever find. With this in mind. When you appear in SERPs(Search Engine Results Pages). Your site comes with a badge of guarantee from GOOGLE itself. Getting ranked comes with credibility.
How to boost your website organic traffic
1. Create great content that people will love
The main reason why people like your page is because of the content you put out. If, you publish quality content. The more reason people will keep coming. And long as you provide value to other people. And you solve other people’s problem. All the more people will patronize your stuff and share it with their friends and family.
So how do you define great content
Come to think about. How do you define a content, a great one? Well, there are criteria s that most contents have. Before, it can even be called good. Or even deserved to be called great.
1. Provides value to other people
Why do people even bother going online and do a search? Because they have a problem. And they are looking for answers to their problems. They need an answer to their questions. And it is good if it answers those question.
2. Provides timely answer
You have to remember. What works today. Would be obsolete five years from now. Your content has to be according to the current times.
3. Something people can relate to
Your content will definitely not going to relate to everybody. But that’s OK. Your blog should not cater to the public.
What you should go for is something that your target audience would like. More on target audience later. But for now, my point is you should try your best to connect will people. People who will mostly appreciate your post.
When I say original I did not mean. You have to come up with something no one else has thought about. That would be very hard and unsustainable. What I mean is you put “your own spin” about a subject matter. After all, you don’t want to be on the bad side of Google.
Where to get ideas for great content ideas
One of the big challenges of content creation. Is coming up with ideas. And you are wondering. Where to get ideas for your post? And there are some places. where I suggest you can get some ideas. Ideas you can compile when building your own swipe file.
Example of these sources are
Pinterest is a great source for ideas. You can create your own board and pin ideas. Where you can later use for content
2. Niche Forums
Another good source of content ideas is niche forums. Niche forums is a good way of finding what your ideal customer wants and needs. The key is to engage on them with the intent to take part. Never spam forums or else. They will kick you out.
3. Niche-specific Facebook Groups
Facebook groups are another source of content. Because it’s where people go to ask questions. Look for recent questions that have received many answers. That is a good sign that it’s a relevant topic. And a topic that is relevant. And people are interested in reading about. There are hundreds of online communities for almost any subject these days
Using Quora you can find in-demand topics to write about. The questions that receive a lot of replies are ranked higher. And they are also ranked by the number of upvotes it gets. What sets Quora apart from other related websites is that. People are looking for a specific answer. That can normally be answered by experts and people with authority in the specific field
5. Competitor blogs
Google famous blogs on your niche. Check out what kinds of content they produce. See what is the length of their post. What topics they write about. Then see if there is an angle they have not touched. Add your own spin of the same subject to make it original
2. Use SEO into your blogging
Use SEO (Search Engine Optimization) on your blog. Make it easy for search engine to see your blog for faster indexing.
Every page needs to invest in SEO(Search Engine Optimization). Search engine optimization is the process of optimizing your website. Both on-page and off-page. To gain organic traffic from leading search engines. The giant search engines are Google, YouTube, Bing, and Yahoo. Minor tweaking can go along way.
Tips using SEO
1. Use long tail keywords
2. Optimize a page for a keyword
3.optimize your meta descriptions
4. Start interlinking your content
5. Optimize your URL for a specific keyword
3. Set a fixed schedule of posting
Don’t get all caught up with what experts are saying. That there are the best times to publish content. All you have to do is be consistent with your posting. And try your best to set a specific schedule.
Go for at least one post a week. The more post you can the better. But if you’re schedule does not allow you to do more post than once a week then that should be fine
Search engines love regularly updated blogs. And also readers will love you too. A blog that publishes fresh content on a regular basis. Shows you’re commitment to providing quality content to the user. And which makes it worth their time reading your post.
Fresh content keeps readers coming back for more. Which makes them share your content, and telling others about it.
4. Use an audience persona
In marketing, the better you know your audience. The better you will be at engaging with them. And the better you are at engaging your audience. The stronger the ties you will build with them. And the stronger the bond with them. The easier it will be to sell to them. And the best way to do this is with a use of an audience persona
What is an audience persona anyway?
An audience persona is a fictional character. Based on a composite of traits and habit. Who represents a specific segment of a much larger audience
The idea here is when you can identify a real person. And define his likes and needs. You will do a better job of answering their needs.
5. Build a relationship with other bloggers
Nobody blogs in a vacuum. As a blog owner, it is your job to connect with other bloggers. Why should you? Because of backlinks. If your site does have very few or no backlink at all. You will never get ranked. The more quality links you get the bigger your chances to get ranked in SERPs. And the only way you can do that is to reach out to other bloggers as well.
6. Come up with a killer headline
Have you ever wondered why some posts get so much attention? While others get minimal to zero traffic. One key ingredient is. Those posts have a killer headline.
A great title makes all the difference. It can set the difference between having your post read. And shared all over the net. And only getting small traction. The main goal of a headline is to “lure” the reader’s attention. And entice people to read the rest of your post. This is why it’s vital to choose the words that you will be using. And how your craft your title is very important. To the success of your post.
7. Engage with your followers
Always leave questions and ask for comments from your readers. Never take those comments from people who read your post. Treat them like precious gems. As this is a chance for you to build a relationship with your readers. The key here is to sincerity. Try to be engaging as much as you can.
8. Repurpose old content
People consume information, not in the same ways. Some are visual. While others prefer reading the whole post. Others simply skim through it. Repurposing old content helps you reach more potential clients. And find customers across different mediums and platforms
9. Build inbound links
Build inbound links to your site. An inbound link is a hyperlink back to your site from another Website. The only constant and reliable strategy in SEO is link building. Sites with high-quality backlinks rank higher in search engine results.
Benefits of building inbound links to your site
1. Leads potential client to your page.
2. Increases the number of traffic to your Website
3. Greatly improve your chances to get included in search engine rankings
The key here is building quality inbound links from authority sites. A few links from authority sites will outweigh hundreds of poor backlinks
10. Give guest posting a try
Guest posting is publishing a post on other bloggers website or blog. It’s a good way to connect with new readers. And get your name out into the public.
There are 3 main benefits of guest posting
Ideal for fostering a relationship with other bloggers
2. Necessary for getting ranked in search engine results
3. Gets you a chance to reach out to new readers
11. Start building your own email list
One of the best things you can do in building your audience is to build your list. And what I mean is an email database of those people. Who are genuinely interested in what you are offering. Regardless of what “experts” say Email marketing works. And if done right. Could be a great source of traffic to your blog. It could even be better than Facebook, Instagram, and Twitter.
Advantages of list building
1. You own the list, nobody else.
2. You built a list of people interested in what you offer.
3. Almost everyone has an email, but not everybody has a social media profile
4. It’s low cost.
12. Improve page load speed.
Google uses site speed as one of the many criteria that determines page rank. Meaning how high your page appears in search results. When it comes to user experience. Google’s research shows that faster site speed leads to happier users. Which leads to increased productivity. And reduces bounce rate
Tips on improving site speed.
1. Reduce the use of plugins to only the necessary.
2. Compress images
4. Use page caching to your advantage.
13. Use blog directories
Everybody wants to have more exposure to their blog. And there are various ways by which you can increase your exposure. And also boost organic traffic. Submitting your blog to blog directories will help you in many ways
Benefits of submitting to blog directories
1. Exposure to a new audience
2. Traffic is highly targeted.
3. You can produce backlinks to your blog
examples of blog directories
4. Blog hub.com
14. Use Google analytics to your advantage
Google analytics is a free Web analytics service. That provides stats and analytic tools for SEO. And for marketing purposes as well. It allows you to track where your traffic is coming from. And you can track which of your links gets the most click. Using Google analytics you can do some fine tuning to further optimize your page
15. Join Q and A sites
Join Q and A sites like Quora, Yahoo answers, Fluther and LinkedIn answers. Set up a profile and answer questions relevant to your niche. Establish authority by frequently answering a question. And leave a link to your website. The key is to stick to question which has a lot of answers. and has something to do with your niche
16. Optimize your page for mobile devices.
Never overlook the benefit of optimizing your page for mobile devices. A mobile-friendly website gets improved rankings. On search engine giants such as Google and Yahoo. And also allows placement in a growing number of mobile and local directories. Mobile websites are designed for optimal download speed and mobile device standard. Which means lower bounce rate and longer browsing time.
17. Add video to your content
Adding video into your roster of content greatly improves your organic traffic. Today, the ability to attract, engage and pull visitors back to your website. Is critical to the success of your page. If you are looking of another way to get noticed and stand out from the competition. A custom video is a great option that provides many benefits to your website
Some of the benefits of videos are
1.Instant connection with the viewers
2. You get immediate engagement with your visitors
3.Increased search engine traffic
We all know that Google LOVES regularly updated content. Why not go beyond that by making it into video format? You should know by now that Google has a preference of video. Over-written format. Take advantage of this
17. Promote your page on social media
There are over 3.2 Billion people hooked on social media.What not tap into this huge traffic. And drive some of this into your blog?. It free to start an account. It’s so easy it only takes 15 mins to open an account. And if you work hard on it. It can become a viable source of organic traffic. Open as many relevant account as possible then “weed out” the one’s that don’t perform well.
18. Advertise your page
When all else fails you could always go for paid traffic. Why not mix it up your traffic generating tactics. By adding paid traffic. Advertising your page can have a major impact on your brand. If you aren’t doing any form of paid traffic. You’re likely losing out on valuable traffic and revenue. A word of caution though. Use this sparingly. And set to use only a specific amount of money.
Benefits of advertising
1.Can be measured
3. Targeted traffic
4. You can scale it
Do remember that
Organic traffic is still the best traffic. You should always strive to gain more organic traffic. Because organic traffic lasts long. And also good for making money.
Do things properly. And follow some of the tips I wrote about. Then definitely your organic traffic will increase. Just be patient because it does take time. And you have to wait for at least 3 months to see actual results.
Trust me if you follow all the techniques. And use the strategy in a right way. You will love the traffic. That comes automatically every day.
I share all the steps that I am using in my content. To increase my organic traffic. And these are proven tips and techniques to increase organic traffic.
If you have any comments or suggestions feel free to leave a comment below. If you want to learn more about affiliate marketing. And how to set up your own blog email me at firstname.lastname@example.org